How big can Narendra Modi be as a brand endorser?

‘Narendra Modi’ in himself is a brand. I don’t think in India there is any movie star, cricketer or any other celebrity who can match his charisma.

In 2014 election we saw ‘Brand Modi’.

How can I build a personal brand for myself like Narendra Modi did?

The strategy and tactics behind the creation of Brand Modi

From Narendra Modi to brand Modi: Meet the team behind BJP's unprecedented poll campaign - The Economic Times

He is our PM and his name or picture is more powerful than anyone else in India. The advertisements from GOVERNMENT OF INDIA effectively use this brand image.

(Recently Reliance Jio’s used this very effectively)