How about banning fairness products in India?

I don’t think banning it these products is the solution. It is our mental frame work that has to be changed and just by banning the products it won’t change.
The fascination for fair skin can be been in Indian History(culture).
The article on Discrimination based on skin color - Wikipedia(India) explains it in detail.
India’s rulers have often been white, from the Aryans to British colonialists. A pale skin is associated with the exercise of power. Discrimination based on skin color was most visible in British India, where skin color served as a signal of high status for the foreign British who actively promoted the idea.

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• The caste system in India too involves complications of skin color. In Indian culture, "black" is associated with the underprivileged caste. "Black" symbolizes "dark", "evil" , "dirty", etc in India. On the opposite side, "white" has been a symbol of "purity", "fairness", cleanliness", and "beauty", proving itself to be a symbol of power and privilege.
• Aspects of Hindu mythology reinforce this idea with the goddess Kali. Kali is a dark-skinned goddess known for destruction and a symbol of ugliness. Kali's appearance and character traits visually demonstrate the negative association Indian culture gives to dark complexioned women.(from the article in Wiki)

British historians observed that since the upper castes were not involved in tedious labor and weren't as exposed to the sun as the lower castes, they used to stay indoors and thus possessed lighter brown skin.
The lower castes on the other hand had higher melanin concentration in their skin cells due to continued exposure to sun from working in agricultural fields and outdoors.

• Indians prefer their matrimonial partners to be light-skinned.

The deep-rooted color bias has ensured that there is extensive discrimination in the labor market, as people with light skin are generally preferred.

• For example in the state of Maharashta a group of young tribal girls trained to be flight crew through a government scholarship program that aimed to empower women. The majority of girls were denied employment due to their darker skin-tone. A few of those women landed jobs, but only as out of sight ground crew.

FAIRNESS PRODUCTS

Google images
It is true that the ads of these fairness products have set the standards for beauty. They have successfully made us beleive that I am not Okay.
Most of the ads follow the formulae of formulae of dark skin complex and we blindly believe it.
It starts with a dark-skinned girl (of course painted with black foundation or something). The girl is depressed and feels hopeless because she can’t achieve anything. Why? Because she has a dark complexion. Then, out of nowhere, this extremely beautiful fair-skinned girl shows up and offers her the magic formula that will transform her life.
She applies the magic formula and voila! She turns into a beautiful girl with snow white skin and suddenly achieves everything in life;she becomes successful gets a dream job and boys suddenly seem interested in her too!
In a nutshell, the message that you get is ‘apply this formula, change your skin colour and your dreams will come true’.
The fairness products have invested on the insecurity feeling we already have. Indians are racist; it’s a deep-rooted thing here. It is this feeling of insecurity that we need to change rather than banning.
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[India is not the only country in the world where beauty is judged by the color of your skin. Around the globe this is the case.]
The dark side of fairness products
Edit
India is sovereign socialist secular democratic republic where people have the freedom to choose/select what he wants.
Banning takes away the freedom, it is imposing an idea forcefully.For government to dictate on the the beauty concept is not ideal for a democracy like India.
A check on the advertisements which propagate this idea is acceptable. But to ban the product as it will do more bad than good.
Is India losing its freedom with the government banning everything?